Arab Essay

Adoption and Use of Internet Banking in the Sultanate of Arab: An Exploratory Study Abstract The aim of this paper is to explore the drivers and inhibitors of customers’s Internet banking adoption in the Sultanate of Oman. Data from 225 respondents were used to address the aim. Our preliminary findings indicate that, in Oman, only two banks offer Internet banking services to customers. The main drivers of adoption appear to be compatibility, usefulness and ease of use. The extent of use is affected by lack of government support, poor quality of connection and page loading speed. Trust and face -to-face personal banking preference have been found as major inhibitors of IB adoption. Some preliminary implications for practitioners are highlighted. Introduction The Internet is transforming the banking and financial industry in terms of the nature of core products and services and the way these are packaged, proposed, delivered and consumed (Sathye, 1999). Subsequent...

                               Assessment 1 Information Sheet Unit Name : Marketing Management Unit Code: SHRO37-6 The Task: Using the abstract as the basis for your analysis, critically discuss the methodology, analysis and findings of the article. E xamine the findings and conclusion of the article, and consider their applicability to the Omani Motor Car Market.   D raw some conclusions from your analysis and put forward recommendations for the future for Motor Car Companies in the Omani market Please, note the following: ·     You must use at least two other journal articles for your discussion ·    Your arguments must be balanced and supported by marketing literature on consumer behaviour, relationship marketing , branding and market segmentation ·    You must demonstrate and apply ...