Business Plan


Coursework Information Sheet

Unit Name : Entrepreneurship & Small Business Management
Unit Code : MAR015-6

                         Referral Assessment Specification 2

Assessment Title
Referral Assignment 2 Business Plan
(Please do not include any elements that have been submitted or marked in previous submissions).
Unit Title
Entrepreneurship & Small Business Management
Unit Code
MAR015-6


Description of
Assessment Task
You are required to write a business plan. This can be a real or imaginary business or a plan for an existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the core textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.  
Word Limit
3,000 Words
Presentation Format
(e.g. MS Word document)
Your report should be word processed in 12 point New Times Roman font. 
Resources/Support Available
Essential textbook and course materials on BREO. University Digital Library for books and journals; the Internet for other credible research sources.
Assessment Criteria
The unit leader evaluates reports based on the following criteria:
·        Clarity, consistency and originality of value proposition(s)
·        Clear, identification of target market segment(s)
·        Comprehensiveness of market and competitor analysis
·        Consistency/originality of core marketing & entry and/or growth strategies
·        Comprehensiveness and accuracy of financial projections
·        Comprehensive identification of resources required and financing
·        Identification of material risks and their mitigation
·        Realism and practicality of plan
·        Overall presentation / Harvard referencing 

Self-Assessment Required
No
Details of how feedback will be provided
Using the EMA system your work will be marked online and you will receive individual feedback online including points for improvement.


Referral Assignment 2
Business Plan
Weighting: 75%
Guideline length: 3,000 words
Mode of activity: Individual (submission through BREO EMA)
Referencing : Harvard Reference
You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan for an existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.
Specimen plans are readily available on the internet. However, be warned, do not copy the contents of on-line plans. Turnitin will reveal this and it is an academic offence which will automatically cause you to fail the assessment.
Marks will be awarded for the thoroughness of the plan, not for the profit-making potential of the business idea. A good plan that proves the idea to be unviable can receive full marks. A profit projection, breakeven calculation, monthly cash flow forecast and balance sheet are required only for the first year. You must provide details of the assumptions on which these are based.
To get solution visit our website www.arabessay.com


Location: United Arab Emirates

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