Globalization & Marketing Strategy
Globalization & Marketing Strategy Task 1 of 2 – Case study Instructions: You are to prepare a case study of a global organisation of your choice. § Critically Explain what globalization is § Evaluate the reasons the organisation had to go global § Analyze the Internal and External environment of the organisation § Evaluate the impact on marketing of going global § Critically analyze national and industry based competitive advantage of the organisation, in particular discuss through examples the importance of product innovation, how to protect it (e.g. patents, copyrights, etc.) and the consequences of not protecting innovation. Task 2 of 2 – Essay on Internationalization Instructions: Select an organisation predominantly operating in the UK. (Is it suggested that you sel...