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Showing posts from May, 2018

Globalization & Marketing Strategy

  Globalization & Marketing Strategy   Task 1 of 2 – Case study Instructions: You are to prepare a case study of a global organisation of your choice. §         Critically Explain what globalization is §         Evaluate the reasons the organisation had to go global §   Analyze the Internal and External environment of the organisation §         Evaluate the impact on marketing of going global §    Critically analyze national and industry based competitive advantage of the organisation, in particular discuss through examples the importance of product innovation, how to protect it (e.g. patents, copyrights, etc.) and the consequences of not protecting innovation. Task 2 of 2 – Essay on Internationalization Instructions: Select an organisation predominantly operating in the UK. (Is it suggested that you sel...

International Marketing

  GULF COLLEGE – MUSCAT – SULTANATE OF OMAN UNDERGRADUATE BUSINESS PROGRAMME Module Title:International Marketing    The Task A company is in the stage of marketing the product to a developing country.   A leading product of the company has been selected.   A marketing consultant is considered by the company to help them select a developing country that may have a need for the product chosen.   As the marketing consultant, enlighten the company to prepare an analysis of the product’s potential in the selected market.   Use the following outline as a guide in their analysis.   1. Introduction Describe    the    general    nature, description, uses, benefits, cost and other characteristics of    the    product    selected.   Include current stage in product life cycle, and technological considerations. Describe the prospective consumers of the product.   Discu...

Case Study

MIDDLE EAST COLLEGE Individual Case Study Case Study Objectives: The objective of this Individual Case Study is to strengthen the core knowledge of business information  systems used by different business organizations.  Task Guidelines for Case Study: • You are expected to read the understand the case article“ERP  Implementation of Omantel”and prepare a report by answering all the questions.  This is an individual assessment and you are expected to submit the report as per the  given schedule.  All tasks are (i.e., Task 1, 2 and 3) compulsory. Task1 (Proposal) is based on your understanding of the requirements to perform Task2 and  Task3. Task1 should be submitted in week 4 or on the date specified above.  Task 2 is based on the research article, and Task 3 is based on your research. Report must be  submitted on Week 11 or on the date specified above. • Internet resources can also be used to search for information • Do...

Financial Statement Analysis

MAJAN UNIVERSITY COLLEGE Financial Statement Analysis  Individual Assignment You are required to select any two companies of your choice from the same industry,(either two Local or two International) and critically evaluate a set of published accounts of these companies for a period of four years . You are then required to submit a detailed report of the analysis at the end of week 14. You must notify and obtain approval for your selected companies from your lecturer within ONE WEEK of the issue of this assignment. The report should cover the following points: ·        A brief profile of the companies chosen for the study. ·     A discussion on trend and common size statements comparing and contrasting the financial performance of the chosen companies. ·    Critical analysis of the statement of cash flows of the chosen companies. ·        Critical analysis of the ove...

Business Plan

Assessment 2: Preparation of Business Plan You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan foran existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format. Specimen plans are readily available on the internet. However be warned, do not copy the contents of on-line plans. Turnitin will reveal this and it is an academic offence which will automatically cause you to fail the assessment. Marks for this assessment will be awarded based on the criteria below. Ø Clarity, consistency and originality of value proposition(s)                        10% Ø Clear identification of target marke...