Globalization & Marketing Strategy

 Globalization & Marketing Strategy


 Task 1 of 2 – Case study


Instructions:

You are to prepare a case study of a global organisation of your choice.

§       Critically Explain what globalization is

§       Evaluate the reasons the organisation had to go global

§ Analyze the Internal and External environment of the organisation

§       Evaluate the impact on marketing of going global

§  Critically analyze national and industry based competitive advantage of the organisation, in particular discuss through examples the importance of product innovation, how to protect it (e.g. patents, copyrights, etc.) and the consequences of not protecting innovation.


Task 2 of 2 – Essay on Internationalization


Instructions:

Select an organisation predominantly operating in the UK. (Is it suggested that you select an organisation listed on the Stock Exchange FTSE 250 or FTSE350) and draw up an internationalization plan.


§ Analyze the factors that would facilitate its internationalization

§       Evaluate the global market potential for possible expansion

§       Research and analyze market information

§       Analyses the risks and issues of internationalization

§  Propose appropriate measures to mitigate the risks in internationalization

§ Apply appropriate global segmentation, marketing mix and communication strategies for the organisation products/services


 To get solution visit our website www.arabessay.com
Location: United Arab Emirates

Comments

Post a Comment

Popular posts from this blog

Managing Innovation & Technology Transfer

Image
PGBM108 Managing Innovation & Technology  Transfer  Summative Assessment. The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of module content. Hence: Students will be required to conduct either a :- Option 1.  Research   a   business related theme from the module scheme of work and produce an individual academic report. Option 2.  Secure a live organisation, to manage an innovation project and produce a reflective log Assessment The assessment of this assignment will cover all of the following learning outcomes: Knowledge K1    Critically analyse the management of innovation and technology transfer as a core business process. K2    Critically evaluate the choices and challenges in building and managing an innovative organisation. K3    Reflect upon and critically evaluate th...
Read more

Financial Statement Analysis

Image
MAJAN UNIVERSITY COLLEGE FACULTY OF BUSINESS MANAGEMENT STUDENT ASSIGNMENT COVER SHEET Module Name and Level Financial Statement Analysis (Level 3)              Module Code FC 40-3 Assessment No. II (Two) Assessment Type & weighting: Individual Assignment (60 %) Financial Statement Analysis (FC 40-3) Individual Assignment 60 % weighting   You are required to select any two companies of your choice from the same industry, (either two Local or two International) and critically evaluate a set of published accounts of these companies for a period of four years . You are then required to submit a detailed report of the analysis at the end of week 15. You must notify and obtain approval for your selected companies from your lecturer within ONE WEEK of the issue of this assignment. The report should cover the following points: ●  ...
Read more

Organisational Development & Change

Image
PGBM47 Organisational Development & Change Task Governmental reports and the recent UK Brexit electoral campaign banners state that the UK is showing ‘green shoots of growth’ and the UK economy is creeping out of recession. However the effects of the 2008 recession is still affecting many organisations. On a positive note Apple is boasting 2018 profits of over 53.3 billionand many other businesses are performing well and successfully implementing organisational change. Adopting the role of an organisational development and change specialist, you have been recruited by the Chartered Institute of Personnel and Development, (CIPD) to investigate an organisation of your choice, assessing how it has responded to national / global pressures with specific reference to ‘Managing the People Issues’ and to make commercially viable recommendations to recruit, retain and motivate both prospective and current employees. The CIPD has requested that your research and final repo...
Read more