Mobilising Creativity and Innovation
Coursework Information
Sheet
To be supplied to students when they receive the
coursework assignment task.
Unit
Name: Mobilising Creativity and Innovation
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Unit
Code: SHR044-6 (Europe and Oman)
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Title of
Coursework: Assignment 1
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%
weighting of final unit grade: 40%
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Task:
In this unit we consider many alternative approaches and perspectives on
how organisational creativity and innovation might be promoted or blocked in
practice across multiple levels: individual, group and organisation. Assignment
1 is specifically concerned with promoting individual creativity as it
contributes to the innovation process and is, therefore, at the
individual/group level of analysis with a focus on creative thinking.
1. You are required to critically
evaluate individual creativity
in the context of your workplace, firstly through the identification of
individual blocks that inhibit the process, and secondly you will need to
consider which of the alternative approaches is most relevant in this context
as an intervention designed to promote individual creativity and innovation.
2. You will then need to demonstrate a
systematic understanding and critical appreciation of the process of creativity
and innovation drawing on contemporary theories to support your evaluation and
synthesis.
3. You will develop a plan to promote individual creative
thinking in your work
organisation with a view to enhancing innovation. You will need to
include an in-depth literature review critically evaluating alternative
contemporary perspectives in order to draw meaningful conclusions and develop
feasible recommendations.
4. You will present your analysis and
plan in report format of approximately 1500 words excluding references and
appendices. Concise report writing is an
important business skill. You will need
to do the analysis in the context of your organisation before you start to
write the report.
5. In the unlikely event that your work organisation prevents
adequate analysis, the UK Tutor can agree an alternative. You are not permitted to use a case study of your own choice unless
approved in advance by the UK tutor. Use
of an unapproved alternative case study will result in failure of the
assignment.
A random sample of students will be invited for
a viva voce to confirm authenticity.
You will need to
demonstrate achievement of the Learning Outcomes for this unit.

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