Operations and Project Management


Assignment 1 Briefing-SHR039-6
Operations and Project Management


You will be required to undertake a case study and complete a case analysis report. This can be based on operations of your current workplace or any other organisation known to you.

Assessment -1: Operations Management (40%)
Individual Report Submission

Assessment Title
Operations Management Report
Unit Title
Operations and Project Management 
Unit Code
SHR039-6
Number of Credits
15
Assessment Weighting (%)
40%

Description of
Assessment Task

You need to choose one global operations management case for your individual report from companies such as Apple, Oman Air, Samsung, Google or any company of your choice. You will discuss this further with your tutor before finalising the topic. Critical analysis of the case will help you to answer the following operations management questions:


Q1) Critically examine three relevant Operation Management (OM) decision areas (e.g. quality, inventory management, layout or process design etc.) in your chosen company (or workplace, as long as evidences can be validated with credible resources within your workplace) (suggested 750 words)

Q2a) Compare and contrast your chosen organisation with another contemporary one using the 4 Vs (Volume, Variety, Variation and Visibility) (suggested 150 words – please see Note 2)

Q2b) Examine the ways to improve operational performance within your chosen company (suggested 350 words).

Note 1: Introduction and conclusion is suggested to be250 words.

Note B: Please include a table with the comparison of your companies 4 V’s in Appendix A and include a short discussion referring to this in the main body of the Report.


You will be required to undertake a case study and complete a case analysis report. This can be based on operations of your current or previous workplace or any other organisation known to you. You need to discuss and confirm with your tutor to agree upon a suitable case. The report will be 1,500 words in length (not including references and appendices). It should include answers to all the case questions (given above) and must make use of relevant unit concepts on the aspect covered. Your first submission is the final.

Format
MS Word
Referral Assignment
Your referral assignment will require you to discuss and critically analyse operations management issues and operations strategy based on another organisation (discussed and confirmed by your tutor).



Composition of Marks for Assignment-1:

 Assessment Criteria

F (<35%)
E (35-39%)
D (40-49%)
C (50-59%)
B (60-69%)
A (>=70%)
Critically examine3 OM decisions (e.g. quality, inventory management, layout or process design etc.) in your chosen company (or workplace)
40%
Very little or no evidence of the ability to appreciate the OM decision areas in the case.Alternatively, heavy reliance on large chunks of the case.
No/very limited attempt to use evidence to support the arguments.
Unfounded ways to improve performance.
Some attempt is made to appreciate OM decision areas in the case.
Arguments are baseless and weak.
Dubious logic used to suggest ways to improve performance.
Attempted to critically analyse 3 OM decision areas but lacks supporting evidence from the literature and practices of the case company. 
The logical link between OM areas and improved performance is satisfactory
Some evidence of critical analysis of 3 OM decision areas, supported by the literature and /or OM theory.
Some logical recommendations to improve performance.


A good critical analysis of 3 OM decision areas in the case, supported by some evidence from the literature to support the discussion.
Some sound recommendations to improve performance.
Comprehensive critical analysis of 3 OM decision areas in the case, supported by strong evidence from the literature, to support the discussion.
Sensible and logical, substantiated recommendations to improve performance.
Compare and contrast your chosen organisation with another contemporary one using the 4 Vs (Volume, Variety, Variation and Visibility}
25%
The 4 Vs (Volume, Variety, Variation and Visibility} are described, with no evaluation.
4 Vs (Volume, Variety, Variation and Visibility} are described but discussion lacks breadth. The student fails to demonstrate a real understanding of all the issues involved in each of the Vs.
4 Vs (Volume, Variety, Variation and Visibility}are described but discussion lacks evidence. Discussion narrow and possibly not well argued or supported.

4 Vs (Volume, Variety, Variation and Visibility} are described An ability to use ideas which are easily accessible. No evidence of a student’s attempt to go beyond the obvious. Discussion accurate but shallow indicating some issues with the 4 Vs.
A good understanding of the 4 Vs (Volume, Variety, Variation and Visibility} of the case considered, supported by evidences.

A comprehensive answer that shows a sound evaluation of the 4 Vs (Volume, Variety, Variation and Visibility}, supported by evidences and appropriate examples.


Examine the ways to improve operational performance within this company




25%
Limited improvements for the company’s operational performance are described, with no evaluation of two relevant improvements
Some improvements for the company’s operational performanceare described but discussion lacks breadth. Student fails to demonstrate a real understanding of at least three improvements.
Four improvements for the company’s operational performanceare described but discussion lacks evidence. Discussion narrow and possibly not well argued or supported

Five improvements for the company’s operational performance are described An ability to use ideas which are easily accessible. No evidence of attempt to go beyond the obvious. Discussion accurate but shallow.
A good understanding of atleast fiveimprovements for the company’s operational performance of the case considered, supported by evidences.

A comprehensive answer that shows a sound evaluation ofatleast five improvements for the company’s operational performance, supported by evidences and appropriate examples.
Structure, presentation  & Referencing




10%
Poor/illogical structure.
Poor report presentation, with poor grammar and readability.
Referencing limited and not in Harvard format.
Some structure is evident but not effective.
Presentation unsatisfactory or grammar issues affecting readability.
Significant errors in Harvard References
Structure and presentation of the report is satisfactory.
Readability is acceptable, though some grammar.
Harvard reference format used correctly, referencing is limited.
Good report structure and presentation.
Some referencing is used to support discussion.
A good logical structure is evident
Presentation of the report and readability are very good.
Good references are used to support the discussion.
A well-structured report, where the arguments are presented in a logical order.
Professional presentation with excellent readability.
Wide range of high quality references to support the discussion.

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