Business Plan



Assessment 2: Preparation of Business Plan

Weighting:                    75%

Guideline length:          maximum 3000 words

Mode of activity:          Individual
You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan foran existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.
Specimen plans are readily available on the internet. However be warned, do not copy the contents of on-line plans. Turnitin will reveal this and it is an academic offence which will automatically cause you to fail the assessment.
Marks for this assessment will be awarded based on the criteria below.
Ø Clarity, consistency and originality of value proposition(s)                         10%
Ø Clear identification of target market segment(s)                                           10%
Ø Comprehensiveness of market and competitor analysis                                10%
Ø Consistency/originality of core marketing & entry and/or growth strategies                 10%
Ø Comprehensivenessand accuracy of financial projections
(including assumptions)                                                                      20%
Ø Comprehensive identification of resources required and financing              10%
Ø Identification of material risks and their mitigation                                      10%
Ø Realism and practicality of plan                                                                    10%
Ø Overall presentation, including clarity of English                                        10%
                                                                                                                    100%
Marks will be awarded for the thoroughness of the plan - not for the profit-making potential of the business idea. A good plan that proves the idea to be unviable can receive full marks. A profit projection, breakeven calculation, monthly cash flow forecast and balance sheet are required for only the first year and should be included in the appendix. You must also provide details of the assumptions on which these are based.
References: Academic citations (e.g. to academic models) are not expected in a business plan.However, if you cite sources for information used (e.g. market size) you must ensure that they are properly referenced (normally a web reference.

 To get solution visit our website www.arabessay.com


Location: United Arab Emirates

Comments

Post a Comment

Popular posts from this blog

Managing Innovation & Technology Transfer

Image
PGBM108 Managing Innovation & Technology  Transfer  Summative Assessment. The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of module content. Hence: Students will be required to conduct either a :- Option 1.  Research   a   business related theme from the module scheme of work and produce an individual academic report. Option 2.  Secure a live organisation, to manage an innovation project and produce a reflective log Assessment The assessment of this assignment will cover all of the following learning outcomes: Knowledge K1    Critically analyse the management of innovation and technology transfer as a core business process. K2    Critically evaluate the choices and challenges in building and managing an innovative organisation. K3    Reflect upon and critically evaluate th...
Read more

Financial Statement Analysis

Image
MAJAN UNIVERSITY COLLEGE FACULTY OF BUSINESS MANAGEMENT STUDENT ASSIGNMENT COVER SHEET Module Name and Level Financial Statement Analysis (Level 3)              Module Code FC 40-3 Assessment No. II (Two) Assessment Type & weighting: Individual Assignment (60 %) Financial Statement Analysis (FC 40-3) Individual Assignment 60 % weighting   You are required to select any two companies of your choice from the same industry, (either two Local or two International) and critically evaluate a set of published accounts of these companies for a period of four years . You are then required to submit a detailed report of the analysis at the end of week 15. You must notify and obtain approval for your selected companies from your lecturer within ONE WEEK of the issue of this assignment. The report should cover the following points: ●  ...
Read more

Organisational Development & Change

Image
PGBM47 Organisational Development & Change Task Governmental reports and the recent UK Brexit electoral campaign banners state that the UK is showing ‘green shoots of growth’ and the UK economy is creeping out of recession. However the effects of the 2008 recession is still affecting many organisations. On a positive note Apple is boasting 2018 profits of over 53.3 billionand many other businesses are performing well and successfully implementing organisational change. Adopting the role of an organisational development and change specialist, you have been recruited by the Chartered Institute of Personnel and Development, (CIPD) to investigate an organisation of your choice, assessing how it has responded to national / global pressures with specific reference to ‘Managing the People Issues’ and to make commercially viable recommendations to recruit, retain and motivate both prospective and current employees. The CIPD has requested that your research and final repo...
Read more