Entrepreneurial self-analysis & Preparation of Business Plan


Assessments Description


There are two assessments. You will be advised of hand-in dates.

Assessment 1: Entrepreneurial self-analysis

Weighting:            25%

Guideline length: maximum 1000 words

Mode of activity: Individual

This is a reflective self-analysis. Its aim is to get you to use the academic skills learned at Business School 1 to help you assess whether you have the character traits and other characteristics of an entrepreneur and to reflect on the implications of this.
1    Complete the GET test on: http://www.Get2Test.net/. Explain the meaning of the results (see chapter 2, NVC). A copy of your test results must be submitted with your report.
2       Provide evidence that supports (or contradicts) these results. For example:
a. Other psychometric tests such as the ‘AULIVE’ creativity test on: www.TestMyCreativity.com.  Please acknowledge the use of any test results that have been submitted on other MBA assessments. A copy of any other tests relied upon must also be submitted with your report.
b.     Examples of your actions and behaviours over your life and business career.
3    Give a brief account of the antecedent influences on your character traits such as education, family background, work experience etc., linking specific influences with specific traits wherever possible
4    Reflect on and provide conclusions about your character traits and the implications for your career aspirations. Please do not include any elements that have been submitted or marked in previous submissions.

Marks for this assessment will be awarded as bellow.
Ø Critical evaluation of profile from GET2 report                              
Ø Supporting or contradictory  evidence for evaluation            
Ø Analysis of antecedent influences                                                     
Ø Reflection, conclusions & implications                                            

This is a reflective report based upon the psychometric tests that you submit. No additional citations are expected. However, if you do cite other sources please ensure that they are properly referenced or, in the case of other psychometric tests, summaries are attached.
Assessment 2: Preparation of Business Plan

Weighting:            75%

Guideline length: maximum 3000 words

Mode of activity: Individual

You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan for an existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.
Specimen plans are readily available on the internet. However be warned, do not copy the contents of on-line plans. Turnitin will reveal this and it is an academic offence which will automatically cause you to fail the assessment.
Marks for this assessment will be awarded based on the criteria below.
Ø Clarity, consistency and originality of value proposition(s)                                     
Ø Clear identification of target market segment(s)                               
Ø Comprehensiveness of market and competitor analysis
Ø Consistency/originality of core marketing & entry and/or growth strategies      
Ø Comprehensiveness and accuracy of financial projections
Ø (including assumptions)                   
Ø Comprehensive identification of resources required and financing
Ø Identification of material risks and their mitigation                
Ø Realism and practicality of plan      
Ø Overall presentation, including clarity of English                                      

will be awarded for the thoroughness of the plan - not for the profit-making potential of the business idea. A good plan that proves the idea to be unviable can receive full marks. A profit projection, breakeven calculation, monthly cash flow forecast and balance sheet are required for only the first year and should be included in the appendix. You must also provide details of the assumptions on which these are based.
References: Academic citations (e.g. to academic models) are not expected in a business plan. However, if you cite sources for information used (e.g. market size) you must ensure that they are properly referenced (normally a web reference).
To get solution visit our website www.arabessay.com
Location: Ajman - United Arab Emirates

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