Integrated Management Project

Assignment  Description

This semester you will be focusing your attention on writing up your IMP 2 project work. This will extend the work on which you received formative feedback in IMP1. Here are some helpful guidelines.

 Assessment 1 is made up of two parts – Part 1 & Part 2. 

Submissions to BREO will be made together in one document, but with clearly marked sections – Part 1 & Part 2.

Assessment 2, reflection, is submitted here too as part of the document. You should leave a page space and clearly identify as Reflection.

Assessment 1 (80% Weighting) 8000 words in total for Parts 1 and 2

PART 1: You will produce a report that:

Identifies an issue or problem in yourown organisation (another organisation is acceptable only in exceptional circumstances. Seek approval from the Unit Coordinator) that has multiple and varied approaches to its resolution. This should be a current or impending but not a past issue. You will identify and integrate a range of theories and techniques drawn from multiple appropriate disciplines from your MBA in the creation of appropriate solutions.

Once you have framed the problem you will identify and discuss relevant theories, models and paradigms related to the problem.  Make sure that you look at the problem from different points of view and relate them to your learning from as many different units of the MBA.  For example:

•  People - LMP, LP, MCI – how does your problem/ solution impact on the team & company?  Performance, leadership, managing creativity/innovation etc.

•  Financial aspect – AfL – How will your solution improve/ impact positively on the financial aspect of the company?

•  Marketing – How does your problem/solution impact on the marketing dimension?

•  Strategy – From the Strategy unit (Business Strategy) and from TCGC (locating your problem / organisation within the wider context of global business/ sector – macro-environmental impact – PESTEL, etc.)

•  Operations Management – How does the problem/solution impact on the supply chain, procurement and operational management issues?

•  Project management – Consider the models for managing change and other project management theories or models.  Can any of these be applied to your problem area?  You may use the soft and hard systems approach within this context.  Is there any other approach that would be appropriate? If so, present it (with appropriate referencing) and explain how and why it is more suitable to the task at hand.

This is not an exhaustive list and you may want to broaden the range of theories as you see fit. You will also want to be selective in the approach you adopt, justifying the selection methodologically.  It is important to use an integrated approach rather than look at each dimension on its own. 

PART 2: You will produce a critical review of the literature where you will locate your work developed in Part 1 demonstrating its distinctiveness.

You will do so by critically evaluating the concepts, theories, models, etc., used in Part 1 and extending this to identify and review the wider body of knowledge and latest research in the field.

Assessment 2, Reflective Report (20% Weighting)

You will produce a reflective account to be submitted with IMP 2 that:

Critically evaluates your capabilities at managing the process of producing the Project and reflects upon your development and future needs as a practitioner based on your learning during the Project. (2000 words).  

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