Global Corporate Strategy


PGBM16 Global Corporate Strategy
Case Study: Strategising in an increasingly Turbulent Global Business Environment – evidence from Multinational Corporations (MNCs)

Introduction:

This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to any Global Industry you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1.    Demonstrate critical understanding and application of relevant strategic management and leadership principles that support organisational values and impact on organisational direction.
2.    Understand the holistic nature of strategy and the relationship between strategic management and leadership and apply analytical techniques to solve complex problems in real life organizations.
3.    Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to changes in its international business environment.
4.    Critically evaluate and monitor the business mission, vision, objectives and policies of international organisations.
5.    Use critical reflective skills to reflect on the impact of their understanding on the strategic problem solving process.

The assignment will be internally moderated by: Module Team/John Dixon-Dawson

Please note:


1.       All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’.
An electronic copy and/or hard copy of the assignment must be submitted via JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission.
If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment.

Task

Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using information available to the public e.g. company annual reports in pdf and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.
Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. You must submit an electronic version of the report Online via the University’s Assignment Space - this should be clearly labelled with your name, your course and the name of the case study.
It is recommended that you research information to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.

Assessment Criteria

In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather then describing ‘what’. The assignment will be assessed and moderated internally and externally in accordance with the marks allocated to each of the questions detailed below.
Academic Rigour
·       your ability to isolate the key strategic issues
·       the coherence and depth of the analysis of those issues
·       the ability to analyse the strategy context within which companies operates
·       the ability to critically review and evaluate strategic decisions made by companies
Methodology
·       the use of relevant evidence, from material provided and personal research to support any statements made
·       the appropriateness of the methods used and theoretical models and frameworks applied
·       the breadth and depth of research undertaken
Evaluation of data
·       the ability to make sound recommendations or conclusions arising from the analysis
·       the soundness of arguments put forward
Presentation
·       the summary of arguments
·       report layout and format
·       use of illustrative material and evidence to support arguments
·       the appropriateness of length
·       the quantity and accuracy of referencing

Multinational Corporations: Strategising for Sustainable Competitive Advantage

What goes on in the mind of the strategists? For top managers, the topic of strategizing automatically raises the questions ‘what is going on in my mind?’ and ‘how strategic is my thinking? Exploring the subject of strategizing therefore ‘triggers each person to explore their own assumptions, thoughts, beliefs and ideas, and to sharpen their strategic thinking’ (De Wit and Meyer, 2014, p. 54).

Read the Annual Reports of a MNC operating in an industry and country of your choice; and carry out appropriate analyses of the global corporate strategies adopted by the MNC and its closest competitors, in response to the questions below. You are encouraged to use relevant data/information from company websites.

Question One: Strategizing: Analytic Versus  Holistic Reasoning Perspectives

Briefly distinguish between ‘analytic reasoning perspective’ and ‘holistic reasoning perspective’. Using information from the most recent Annual Report of the MNC of your choice, critically evaluate the impact of the ‘demand for logical thinking’, and the ‘demand for intuitive thinking’, on the MNC’s approach to strategizing.
                                                                                                                          
Question Two: Paradox of Responsiveness and Synergy

Critically assess the merits and demerits of meeting the ‘demand for multi-business synergy’ and the ‘demand for business responsiveness’ simultaneously. Which of these two demands would you recommend that your chosen MNC should adopt in order to maximise its corporate profitability through low-cost leadership or product differentiation or focus – give two key reasons for your choice.

Question Three: Organisational Context: Leadership and Dynamics

Using your understanding of ‘organisational leadership perspective’, and ‘organizational dynamics perspective’, critically evaluate the ability of the CEO and Senior management team in your chosen MNC’s to simultaneously meet the ‘demand for top management control’ and ‘demand for organizational chaos’ crucial for the MNC’s survival and growth.
You are expected to demonstrate critical understanding and application of relevant strategic management and leadership principles that support organisational values and impact on organisational direction.
                                                                                                                                                                                                    
Question Four: Personal reflections on learning
                                                                                  
In 250-300 words reflect on the impact of this assessment on your understanding of the Multinational corporations (MNCs) operating in the industry and country of your choice, highlighting the key benefits and limitations of analytic and holistic reasoning, responsiveness and synergy, organizational leadership and dynamics in the context of the expected role of Senior management and leadership, in creating a culture for sustaining organizational purpose.     

To get solution visit our website www.arabessay.com                               

Location: United Arab Emirates

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